$5.75 Billion Spent on Search Advertising in 2005

January 10, 2006 | Category: SEO News, Search Engines


A recent study by the Search Engine Marketing Professional Organization (SEMPO) has found that advertisers in Canada and the United States spent $5.75 billion on search engine marketing campaigns over the past year. This marks a 44% increase over the 2004 figures.

“This report confirms our belief that search engine marketing has almost single-handedly revived a flagging online advertising marketplace after the stock market crashed in 2000. As consumers have become increasingly reliant on search engines to navigate the web, investors have shown a renewed interest in the digital technologies — and in search marketing in particular,” SEMPO chairman, Kevin Lee was quoted as saying.

One other interesting finding was that about 80% of internet markets user some kind of organic optimization, yet of the $5.75 billion spent, only 11% of it was spent on organic SEO. This just goes to show that, if done correctly, SEO can be an extremely affordable (or even free) alternative marketing technique, in the midst of a highly expensive advertising market.

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